{
    "period": "2026-09",
    "window": {
        "start": "2026-09-01",
        "end": "2026-09-04"
    },
    "generated_at": "2026-09-07T22:09:35+00:00",
    "source": "Digital Karma Data Warehouse",
    "totals": {
        "impressions": 20988,
        "clicks": 7,
        "ctr_pct": 0.0334,
        "properties": 106
    },
    "position_distribution": [
        {
            "position": "1",
            "impressions": 41,
            "clicks": 3,
            "impression_share": 0.2,
            "ctr_pct": 7.3171
        },
        {
            "position": "2",
            "impressions": 28,
            "clicks": 0,
            "impression_share": 0.13,
            "ctr_pct": 0
        },
        {
            "position": "3",
            "impressions": 18,
            "clicks": 0,
            "impression_share": 0.09,
            "ctr_pct": 0
        },
        {
            "position": "4",
            "impressions": 24,
            "clicks": 1,
            "impression_share": 0.11,
            "ctr_pct": 4.1667
        },
        {
            "position": "5",
            "impressions": 99,
            "clicks": 1,
            "impression_share": 0.47,
            "ctr_pct": 1.0101
        },
        {
            "position": "6",
            "impressions": 56,
            "clicks": 0,
            "impression_share": 0.27,
            "ctr_pct": 0
        },
        {
            "position": "7",
            "impressions": 66,
            "clicks": 0,
            "impression_share": 0.31,
            "ctr_pct": 0
        },
        {
            "position": "8",
            "impressions": 74,
            "clicks": 0,
            "impression_share": 0.35,
            "ctr_pct": 0
        },
        {
            "position": "9",
            "impressions": 97,
            "clicks": 0,
            "impression_share": 0.46,
            "ctr_pct": 0
        },
        {
            "position": "10",
            "impressions": 55,
            "clicks": 0,
            "impression_share": 0.26,
            "ctr_pct": 0
        },
        {
            "position": "11-20",
            "impressions": 780,
            "clicks": 1,
            "impression_share": 3.72,
            "ctr_pct": 0.1282
        },
        {
            "position": "21-50",
            "impressions": 5689,
            "clicks": 1,
            "impression_share": 27.11,
            "ctr_pct": 0.0176
        },
        {
            "position": "51+",
            "impressions": 13961,
            "clicks": 0,
            "impression_share": 66.52,
            "ctr_pct": 0
        }
    ],
    "headline_metrics": {
        "page_one_impression_share_pct": 2.66,
        "dead_zone_impression_share_pct": 93.62,
        "dead_zone_note": "Share of impressions landing at position 21 or worse, where measured click-through is at or below 0.09 percent. Impressions in this band are visibility on paper only."
    },
    "ai_crawler_activity": {
        "coverage": "complete",
        "coverage_note": "Server log coverage spans the full reporting window.",
        "total_requests": 26098,
        "by_vendor": [
            {
                "vendor": "OpenAI",
                "requests": 7625,
                "unique_ips": 3073,
                "share_pct": 29.22
            },
            {
                "vendor": "Anthropic",
                "requests": 5368,
                "unique_ips": 367,
                "share_pct": 20.57
            },
            {
                "vendor": "Amazon",
                "requests": 4551,
                "unique_ips": 3504,
                "share_pct": 17.44
            },
            {
                "vendor": "ByteDance",
                "requests": 3624,
                "unique_ips": 1001,
                "share_pct": 13.89
            },
            {
                "vendor": "Meta",
                "requests": 3062,
                "unique_ips": 1937,
                "share_pct": 11.73
            },
            {
                "vendor": "xAI",
                "requests": 747,
                "unique_ips": 11,
                "share_pct": 2.86
            },
            {
                "vendor": "Perplexity",
                "requests": 443,
                "unique_ips": 203,
                "share_pct": 1.7
            },
            {
                "vendor": "Google",
                "requests": 385,
                "unique_ips": 12,
                "share_pct": 1.48
            },
            {
                "vendor": "Common Crawl",
                "requests": 189,
                "unique_ips": 32,
                "share_pct": 0.72
            },
            {
                "vendor": "You.com",
                "requests": 41,
                "unique_ips": 14,
                "share_pct": 0.16
            },
            {
                "vendor": "AgentTrust",
                "requests": 30,
                "unique_ips": 3,
                "share_pct": 0.11
            },
            {
                "vendor": "Cohere",
                "requests": 28,
                "unique_ips": 1,
                "share_pct": 0.11
            },
            {
                "vendor": "Linkup",
                "requests": 5,
                "unique_ips": 1,
                "share_pct": 0.02
            }
        ]
    },
    "trend": [
        {
            "period": "2026-05",
            "impressions": 4908,
            "clicks": 256,
            "ctr_pct": 5.216,
            "page_one_impression_share_pct": 10.17,
            "dead_zone_impression_share_pct": 87.65,
            "ai_crawler_requests": null,
            "ai_crawler_coverage": "no_coverage",
            "partial": false
        },
        {
            "period": "2026-06",
            "impressions": 17583,
            "clicks": 119,
            "ctr_pct": 0.6768,
            "page_one_impression_share_pct": 4.23,
            "dead_zone_impression_share_pct": 94.55,
            "ai_crawler_requests": 36338,
            "ai_crawler_coverage": "partial_coverage",
            "partial": false
        },
        {
            "period": "2026-07",
            "impressions": 77589,
            "clicks": 142,
            "ctr_pct": 0.183,
            "page_one_impression_share_pct": 4.25,
            "dead_zone_impression_share_pct": 90.31,
            "ai_crawler_requests": 116780,
            "ai_crawler_coverage": "complete",
            "partial": false
        },
        {
            "period": "2026-08",
            "impressions": 145470,
            "clicks": 173,
            "ctr_pct": 0.1189,
            "page_one_impression_share_pct": 2.66,
            "dead_zone_impression_share_pct": 93.73,
            "ai_crawler_requests": 395497,
            "ai_crawler_coverage": "complete",
            "partial": false
        },
        {
            "period": "2026-09",
            "impressions": 20988,
            "clicks": 7,
            "ctr_pct": 0.0334,
            "page_one_impression_share_pct": 2.66,
            "dead_zone_impression_share_pct": 93.62,
            "ai_crawler_requests": 26098,
            "ai_crawler_coverage": "complete",
            "partial": true
        }
    ]
}