Discovery Velocity
Discovery Velocity is how fast real people start finding you.
It shows up in organic clicks, searches for your brand name, returning visitors, and visits from other sites.
Exposure Velocity is the chance to be found growing. Discovery Velocity is that chance turning into people actually showing up.
It usually comes after Exposure Velocity and before the bigger gains in authority and acquisition.
How Discovery Velocity Differs From Exposure Velocity
Exposure is about becoming discoverable. Discovery is about users starting to find you. A site can have strong Exposure Velocity before Discovery Velocity accelerates.
Discovery Velocity Inputs: Visits and Human Discovery
- Organic clicks
- Branded search growth
- CTR improvements
- Returning visitors
- Referral traffic from visible surfaces